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CAMPUS LIFE
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FAU makes oral hygiene convenient for students
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By NICOLE PALACIO
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Florida Atlantic University's dental clinic treated more than 2,000 students last year and boosted revenue by 35 percent over the previous year thanks to increased marketing efforts and a high demand for teeth whitening, administrators said.

One advantage the clinic has is the ability to offer many services at lower prices than students would find off campus.

“This fall, we received approval … raise our dental fees for services [and] our rates are still below surrounding community's dental service rates,” said the director of Health Services, Cathie Wallace.

Lower-cost teeth whitening, for example, utilizes a take-home kit, requires two dental office visits and costs $100, hundreds of dollars less than many dentists in the Boca Raton area charge.

“More students requested teeth whitening [in the last year]," Wallace said.

While budget have affected almost every FAU department, the dental clinic has not suffered because it's funded by the student health fees and fees for treatment. And while fees for services have increased, demand is up, too.

Since last year, for example, the dental clinic's revenue increased by almost $60,000. From July 1, 2006 to June 30, 2007, revenue was $28,138.43. But from July 1, 2007 to June 30 of this year, it was $88,026.19.

“Cleanings are only 45 minutes to an hour and walk-ins are always welcomed,” program assistant Carol Santagata said. The length in procedure time has been reduced, which has also helped increase traffic, she said.

Students have helped dental clinic revenues increase by providing high remarks on student satisfaction surveys which has helped to market the dental clinic, administrators said.

Other marketing efforts that have helped increase revenues are more frequent table- top advertisements in the Center Market Place cafeteria and promotion of dental services at Student Health Advisory Committee events.

The dental clinic is in the Student Health Services building on the second floor above Starbucks on the Breezeway. It's open Monday-Thursday from 8 a.m. to 6 p.m. and Friday from 8 a.m. to 5 p.m.

 

 
 

 
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FAU makes oral hygiene convenient for students